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      « Why You Should Buy Your iPhone at the Apple Store and Not From the AT&T Store or Best Buy | Main | Compare U-verse Voice to the Competition »

      September 17, 2008

      Is Your Home Going Totally Wireless?

      I knew there was a trend towards more and more homes going totally wireless - that is no landline phone- every man (or person / child) for him / her-self, but this number really surprised me:  according to a story on Telecompetitor, 20% of all homes will be wireless by the end of this year.  This story is based on research from Nielsen Mobile.

      A few more factoids here.

      • The majority of people who have dropped their landline are in lower income-brackets (46 percent have a household income of $50,000 or less), are younger (64 percent of decision makers in wireless substitution homes are in the 18- to 34-year-old age range, compared to 30 percent of the U.S.) and have smaller household sizes of 1-2 people
      • As of Q2 2008, 55 percent of cord cutters were renters, compared with 29 percent of total households
      • Wireless substitutors use 45% more minutes on their wireless phone when compared to non-wireless substitutors but only pay 10 percent more for their mobile phone service (netting a $33 savings per month in a single-person household, less $6.69 for each additional wireless subscriber)
      • Wireless substitutors are less likely than the average wireless subscriber to have satellite TV and more likely to use over-the-air or broadcast TV
      • Wireless substitutors are less likely than the average wireless subscriber to have DSL internet and more likely to use a cable modem to access the internet

      Are you going totally wireless?

      If so, when and why?

      Email me:  alan at weinkrantz dot com

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