AT&T U-verse TV Gets J.D. Power and Associates Ranking for Residential TV. But is JD Powers Asking the Right Questions?

AT&T has  announced that its AT&T U-verse TV ranks highest in customer satisfaction among residential television customers in all three regions where it was ranked, according to the J.D. Power and Associates 2008 Residential Television Service Provider Satisfaction Study.

In the annual study of television service, customers cited AT&T for exceptional performance and reliability, customer service, cost of service, billing, and offerings and promotions.

While all of these issues are important, I wonder why J.D. Power is not asking more in-depth questions about how and why users are switching to AT&T- and why.

I also think it would behoove J.D. Power to ask if users know and understand what an IP network is, what you can do with an IP network in your home, and how / why IP is a disruptive force.

Anyone out there care to chime in?

Email me: alan at weinkrantz dot com.