Why Doesn't AT&T Innovate at Retail the Way Apple Does?

AT&T's retail operations have the chance to take its innovation to the retail level, yet all they can see to come up with is Microsoft Surface P.O.P. displays.

Here is a case of where Apple is now developing "field trips" for school kids to the Apple store.

Why isn't AT&T doing the same thing at their Experience Stores?

Think about bringing in a child to teach them about:

1.   911
2.  What is IPTV
3.  What you can do with a home network
4.  How to be the tech support guru in your home
5.   How to program Mom and Dad's U-verse preferences
6.   How to get Mom and Dad to shut off the TV and pay attention to the kid.
7.   How to develop good texting behavior.
8.  How to protect yourself online.
9.  When to "friend" or not "friend" a stranger.
10. The history and life of Alexander Graham Bell

If you could send your child to an AT&T store for an "educational experience," what would you want them to learn?

Comments:  alan at weinkrantz dot com