If you get past the hype and overlook whatever AT&T has to pony up to
pay for the sponsorship of the 2009 Masters, the real deal here is that the
phone company as we no longer know it, is demonstrating its ability to deliver
hybrid content on three screens.
AT&T announced
its complete three-screen coverage of the 2009 Masters Tournament, available on
AT&T U-verseSM TV, the
AT&T FanZone (http://fanzone.att.net/)
and exclusively on AT&T wireless devices, as well as special 2009 Masters
interactive application for all U-verse TV customers.
Under an agreement
with the Masters, AT&T will be providing golf fans with extensive live
footage and on-demand content from Augusta National across the three screens
that matter most to consumers. AT&T wireless customers will also be the
only fans with access to live and on-demand Masters programming from their
wireless devices with AT&T Mobile TV, MobiTV and Cellular Video (CV)
services.
This year, U-verse
TV customers will have more ways to follow the tournament with the 2009 Masters
app, which features an up to date Leaderboard, player scorecards, stats and
bios, news updates, tournament photos, video archives and a course map of
Augusta National Golf Club. The U-verse TV interactive app will also give
customers the ability to browse a mosaic of channels showing live Masters
content at once, and will be available to all U-verse TV customers at no extra
charge on channel 619 during the tournament.
AT&T’s
wireless customers can also text GOLF to 21234 to receive customized news
alerts on the 2009 Masters Golf Tournament and other golf events. Standard text
message rates apply. AT&T wireless customers will also be able to access a
top-five Leaderboard available through the AT&T MEdiaTM Net on-device portal.
All Masters programming will be available to AT&T customers at no additional charge (service and wireless-data-plan subscriptions apply). Content and additional information will also be available on the Masters official Web site, http://www.masters.com. For the complete array of AT&T offerings, visit www.att.com.
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