via entertainment.att.net
Kudos to AT&T, who is announcing today the launch of AT&T Entertainment – a new website that lets you watch streaming TV shows and movies on your PC for free. Any online user in the U.S. – whether or not they are an AT&T customer – can visit the site and watch free online content.
AT&T Entertainment has popular content from ABC and NBC Universal (through an agreement with Hulu), CBS Interactive and MTV networks.
This launch is part of AT&T’s three-screen strategy to deliver quality video content to consumers across the TV, PC and wireless phone.
Is AT&T disrupting itself?
Yes, and in a positive way. It is clear that the shift to more web based content makes sense and that offering customers great content, associated with AT&T is a way to keep and grow a customer base.
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