As he clearly states, AT&T (and Verizon) are noticeably absent from being included in Google's initial plans. And as Bernie points out:
"...this is a complete departure from Apple’s iPhone strategy, which aims to control distribution. Google views the cell phone as a bigger opportunity than the PC is for its leading search and advertising models. There are over 3 billion mobile phones in use globally, and much more of the world will access the web via a mobile phone in the future than currently do today via the PC. The idea of taking Google’s value proposition mobile has Wall Street salivating. The Washington Post speculates that Google’s stock has risen 40% (recently trading at $726) in the past couple weeks in anticipation of the release of their mobile strategy."
When AT&T started to be launched in San Antonio, they were testing Tupperware-like parties in order to get word of mouth going to show the differences and advantages of IP-based communications services, including television.
Industry Analyst, Bernie Arnason, points out in his blog, Telecompetitor, that this approach to marketing continues as U-verse rolls out nationwide.
If you've participated in a U-verse party, I would welcome photos, comments, and observations. The first ten submissions wins a free pizza from Pizza Hut.