The phone company as we no longer know it- AT&T, has just announced that wireless customers will soon be able to use their
phones to share live video and audio of the moments in their lives with their very new and cool service that will be launched this summer, called Video Share.
Having just come back from VON and showcasing some of the artists at the Network2 pavilion, it's great timing that AT&T is now exending the idea of sharing video into my 3rd screen: the wireless device.
Video Share lets users send a live video stream to a
recipient during a standard voice call.
So, beeginning with a normal
wireless phone call, you will be able to can hit one button to add a live video
stream, allowing the person you are calling to see what you are seeing
while you are talking. The service also allows customers to switch the
direction of the video stream during the same phone call. Note: you gotta be in an area served by the company’s 3G network and have a Video
Share-enabled phone.
For example, a real estate agent in San Antonio could use Video
Share to show prospective relocating clients an apartment in New York
City. (Note to those of you in New York: $1,000,000.00 in our city gets you more than you certainly get in Manhattan.)
While the New York agent is showing the apartment, the clients
can immediately tell the agent to show them the kitchen again or scan
the view outside the front window, all in real time and saving travel
time and expenses in the process.
Alan's Take:
1. Teens and kids will be the biggest consumers and content producers using VideoShare
2. AT&T should offer content creators the ability the create broadcast channels, especially as serialized content develops.
3. I would suspect that like Messaging packaging, AT&T will develop various plans based on how much video you create- and consume. Want a great gift idea? Give you kids the max plan they offer once the service is available.
In the near future, the company will provide information on markets
where Video Share will be available and on pricing and devices.
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