Stormhoek Geek Event Launched in San Antonio

Big media and new product launch events generally happen in New York or L.A.

Well, folks, you will be proud to know that San Antonio was selected by world reknown blogger and cartoonist, Hugh Mcleod  to be the kick-off event for the 100 Dinners in 100 Nights where bloggers get to sample and taste a new wine company comming into the U.S. market, Stormhoek.

Fellow blogger, Kami Watson Huyse arranged the event and I was the proud recipient of the cartoon that Hugh created for the launch.  (Kami gave me #2 in a series of 1,000...).  See her posts on the event by clicking here.

The great wine and lunch at Central Market not withstanding, the idea of having a group of willing consumers to talk about, and blog about a new brand is pretty compelling. 

We were the first of what will be 100 events like this around the U.S. which basically costs the company nothing, other than the cost the wine (and the shipping) totally turns traditional consumer marketing on its head. 

Thank you Kami for putting this together.  And thank you, Hugh, for giving San Antonio a shot at being the first city to host this event.