Shira Lazar talks about the State of Now, and the use of the social web for building personal brands and celebrity. Shira currently hosts Mahalo's "This Week in YouTube," and video blogs for CondeNaste's pop culture travel guide and is a journalist on Travel Channel's upcoming "Confessions of a Travel Writer. Shira was a great speaker at the 140 Characters Conference / LA, sharing her insights with Stephanie Michaels and Amy Martin on the making of Internet (twitter) personalities.



