Thursday, November 29, 2007

Alsbridge Names Next Top 10 Latin American Cities for Outsourcing

Client, Alsbridge, has announced its Next Top Ten list for outsourcing locations in Latin America.
Img_4933

After the major centers of Sao Paolo, Santiago and Buenos Aires, Alsbridge research has identified ten up-and-coming locations among the areas being evaluated.

The cities emerging as hot spots in Latin America are San Jose (Costa Rica), Managua (Nicaragua) Monterrey (Mexico), Panama City (Panama) Bogotá (Colombia), Montevideo (Uruguay), Guatemala City (Guatemala), Brasília (Brazil), Juarez (Mexico) and Curitiba (Brazil).

The criteria for selecting the cities was based on several factors including population, accessibility, education of the workforce and success of existing companies that have businesses in these cities. A more detailed report on each city, along with commentary including accessibility, educational institutions and existing outsourcing companies may be viewed here.

Alsbridge research previously identified the next top ten emerging cities in India and China.  Companies should be mindful of their location and carefully engage outside assistance from focused consulting experts such as Alsbridge prior to making any location decision. Future reports will include Eastern Europe, Africa and the United States.  For these studies and additional research on outsourcing and offshoring, visit outsourcingleadership.com.

Photo of Teatro Nacional shot on location in San Jose, Costa Rica, by Alan Weinkrantz - (c) 2007 All Rights Reserved

Monday, October 29, 2007

From Pitch to Feature Story in CIO Magazine

Picture_5_2 Last February, we made a pitch to CIO Magazine for client, Alsbridge.

The basic premise of our pitch was that what was lacking in the outsourcing business was innovation. 

The result?  Alsbridge was a major part of a feature story on the subject of innovation in outsourcing.

We provided the publication with research, made on-going story pitches supporting our thesis, and backed it up with the results of a survey of 300 buyers of IT services. 

The findings of the survey showed that the biggest gap between outsourcing benefits sought and achieved, had to do with innovation. The same research found that suppliers themselves say that their inability to innovate to client requirements is their biggest challenge.

While features are great, and certainly help validate that company's role as a thought leader, you have to remember that because of competition for mind share, media noise level and the volume of pitches that journalists receive, the cycle from a pitch to having your idea being seen in print can be anywhere from three to twelve months. 

In this case, we began the dialog in February and the piece appeared in October.  That's a total of nine months from seeing the germ of an idea to being a reality in print.

I can only advise you to be patient, be persistent, and manage your expectations.  Not all of our pitches stick, but when they do, the results can be rewarding.

 


Read the entire story here.

Monday, September 10, 2007

How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others

One of the common messaging themes that we've worked withDsc_3615_2 client, Alsbridge, is that of innovation in outsourcing and in particular, its SAS (Sourcing Alignment System) service offering.

No, we did not pitch stories about how to get the best price or the cheapest labor to get the job done.  The  scope, configuration and location of today’s outsourcing engagements often extends across all corporate functions and geographies.

A Messaging Strategy with a Simple, Powerful, and Persistent Message to the Media

According to our client's research, the answer started at the beginning of the process where open collaboration between buyers and sellers must take precedence over typical, paper-based request for proposal (RFP) processes. 

In our pitches to the media, we took the position that Alsbridge’s vision was to help the client and the provider establish a truly sustainable deal using a proven process which eliminates friction.

Our goal was to show how Alsbridge was taking sourcing to the next level as a third generation sourcing advisory firm, which evaluates all sourcing alternatives, and focuses on aligning the right combination of governance and delivery models to meet clients’ individual needs.

And This Process Did Not Happen Overnight.  The Wall Street Journal, BusinessWeekCIO Magazine and Others Each Took Five to Seven Months of Outreach to Achieve

1. In the case of the coverage in last week's online edition of CIO, I personally made this pitch back in February.

It took a series of discussions, timed and well planned pitches, and a bit of patience to gain the editor's confidence that our client was indeed a trusted and knowledgeable source.  After an interview with Alsbridge CEO, Ben Trowbridge, the article appeared two months later. 

Not only was the article well done, but the magazine used our client's research to support our theme of innovation in outsourcing. 

2.  In the case of the story in "The Wall Street Journal," the story was not about outsourcing, but rather a look at EDS' Agility Alliance program and quoted Ben Trowbridge as an expert source for the story which you may view here:

Download hire_eds_get_microsoft_oracle_sun... - WSJ.com copy.pdf

This pitch was made as the result of reaching out to several Journal writers who covered outsourcing.

I worked with staff writers in the U.S. and India making inquiries until I struck a chord with one writer who happened to be doing the piece on EDS.  I offered Ben as source and gently reminded the writer that Alsbridge's Chairman and lead investor, Mort Meyerson, was the former Vice Chairman and President of EDS.

3.  InformationWeek did a story on our pitch where we identified the next top ten cities for outsourcing in India.

4.  BusinessWeek did a profile on Mort Meyerson and his vision of collaboration in outsourcing trends.

The unfortunate reality of what I do for a living is that it just takes time to show results.  I am just selling someone's vision, someone's idea, someone's hope to change or reinvent and in many cases, disrupt an industry.

I have a pretty good sense of what makes a great (not just a good) story.  In the case of Alsbridge, having the opportunity to sit at the table with someone like Mort and Ben, I knew they were on to something really big - and a great story to tell - given what I call the media selling cycle ample time.

My advise: 

  1. Trust your instinct
  2. Try a variety of short and concise pitches
  3. Offer help, research and sources to the writer so you can be part of the bigger story
  4. Be patient
  5. Give this process the most precious commodity of all: time.

Wood sculpture shot on location at The Musee d' Orsay, Paris by Alan Weinkrantz (c) 2005 All Rights Reserved.

 

Tuesday, August 21, 2007

Outsourcing Leadership Exceeds 25,000 Subscribers

Picture_1 Kudos to client, Alsbridge, who has just announced that its popular “Outsourcing Leadership” newsletter has reached 25,000 subscribers. 

The monthly newsletter covers all areas of information technology and business process outsourcing, as well as strategies for using off-shore resources and setting up shared service centers. 

You may download the news release

Download pr_olnews_082107.doc

Monday, August 06, 2007

Outsourcing IT Remains Strong with Increasing Buyer Demand for Improved Service Levels

Demand remains strong for outsourcing of information technology services, but buyers are requiring more from their providers according to a new study from client, Alsbridge.

Picture_1

The survey of 300 corporate buyers indicates that quality remains a big concern for companies using offshore service providers.

The research also found that buyers continue to experience numerous challenges with the IT providers and are unable to realize all the benefits associated with IT Outsourcing (ITO).

While they are largely achieving their cost reduction goals, the biggest gap between benefits sought and realized was found in hard-to-measure areas, such as innovation, speed and flexibility.

In the process of working with the Alsbridge team, I've learned that providers focus on delivering to a contract in many cases. 

But there is more to the story here:  corporate buyers of outsourcing services need to build innovation, flexibility and relationship management into their working interaction with providers. These are difficult to build into the language of the contract, but as Ben Trowbridge points out, it should be dealt with as a part of governance.  It's a key element of our messaging strategy that we continue to focus on.

Alsbridge's Market Reality Assessment 2.0 Helps Identify Gaps in Perceived Contractual Position and Relationship

In related news, Alsbridge has released version 2.0 of its Market Reality Assessment benchmarking tool that helps customers and providers identify the gaps in their perceived contractual position and relationship. Trowbridge says measurement tools like the MRA are essential to establishing the outsourcing relationship, monitoring its health, and supporting negotiations for renewals or contract changes.
   
To learn more about the Alsbridge Market Reality Assessment and contracting best practices, click here.

   

Wednesday, July 25, 2007

Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience

Picture_1_2 Last October, I made a pitch to Mort Meyerson, former President of EDS and Perot Sytems, and to Ben Trowbridge, President and co-founder of Alsbridge, an outsourcing consulting firm.

The goal, of course, was to win their business, which I did.

In the pitch, I was going through sample media coverage we had generated for thought leaders that we'd worked and I showed them an example of how we worked with IP Communications innovator, Jeff Pulver

I politely explained to Mort that while it was certainly an impressive feat to get Jeff profiled in The Wall Street Journal, the reality was that our team spent almost one year working with several Journal reporters in the concept and development of what became a great story and great exposure for Jeff.

I also demonstrated how I've personally been quoted in the Journal as a source for my other blog, 3Screens.

Multiple Approaches and Multiple Pitches...

The fact of the matter is that we tried several approaches, with multiple pitches for Alsbridge and its leader, Ben Trowbridge. 

I knew there was something to the Alsbridge story in their approach with re-inventing the whole way outsourcing was being done, coupled with the interesting personalities of Mort and Ben.  Mort is a hugely successful businessperson who's morphed into other businesses and does some pretty interesting philanthropic work through his Morton H. Meyerson Family Tzedakah Fund.  Ben is a former Marine and a straight-shooting, very exacting businessperson who keenly developed a sense for what made for good press. 

Being persistent and being a regular Journal reader, I finally tracked down one of the reporters, Jim Carlton, who happened to be doing a story on EDS and its Agility Alliance program.

I Didn't Pitch Our Client; I Offered to Help the Reporter Who Needed An Expert Source For A Related Story.

Rather than pitching Alsbridge, I offered Ben as possible source for insight and comments to the story.  Ben knew EDS well, having been a former executive at the company and working with EDS as an outsourcing provider to Ben's own clients.

Three months into the dialog of going back and forth with Jim, he finally interviewed Ben.

Even While on Vacation, I Still Worked the Story.

I happened to be in Moscow on vacation with my family when Jim reached out to me and I coordinated the interview. 

With the help of a few time zones, support from Alsbridge's VP, Jeff Anderson, and my handy BlackBerry, it all fell into place.   

Yes seven months into the pitch, and finally the coverage.  See the story below.  Ben's quote is on page 3 / paragraph 7.

Download hire_eds_get_microsoft_oracle_sun... - WSJ.com.pdf

Tuesday, July 17, 2007

Alsbridge Announces Version 2.0 of Market Reality Assessment™ Service Plus Free Online Benchmarking Tool

Client, Alsbridge's research shows that between 40 percent and 70 percent of value may be lost due to unsustainable contract terms and poor relationship management.

Hidden issues such as role instability and misinterpretation of outdated contracts among other issues can result in serious shortfalls in expectations and value loss.

Alsbridge has introduced a unique benchmarking service, called the Market Reality Assessment (MRA), to help companies identify and develop action plans around improving their outsourcing relationship.  The MRA can measure the quality of the relationship and contract, measure negotiation or re-negotiation progress, identify critical contract and relationship gaps, and define improvement gaps and opportunities.  The MRA also is used to reduce negotiation cycle times, or avoid unwanted termination costs by focusing on true issues.

Read the news release here:

Download pr_mra_version_2.0.doc

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Tuesday, June 26, 2007

Free Webinar Addresses Best Practices for Benchmarking Outsourcing Contracts

Client, Alsbridge, will be conducting a free, one-hour webinar on June 27 at 1:00 p.m.

Central to present outsourcing market trends that are affecting buying decisions and a new diagnostic tool the company uses to benchmark outsourcing contracts against the market. The Alsbridge Market Reality Assessment™ (MRA) is based on a rigorous assessment of over 300 outsourcing transactions.

It provides an objective, fact-based way to objectively quantify the features of an outsourcing relationship that make it successful. The MRA, which can be used in both contract development and to assess existing contracts, generates a dashboard that enables client executives to quickly understand and focus on the key areas of their contract and relationship that need improvement.

Read the news release here.

Friday, June 22, 2007

How This Blog Impacts Our Client's Coverage - And Extends the Conversation

When I blog, I am creating fresh content.

Search engines and spiders look for what's new.

So when I write about our clients, the search engines - and more specifically the blog search engines like Technorati and Google Blog Search will bring up results about our clients in my blog. 

Case in point:  here's a trackback from a post I did citing a news release for client, Alsbridge.  As you can see, China Law Blog posted an observation about the news release we issued based on my blog post. 

In this case, they missed a key point that was in the news release, so I had a chance to extend the conversation by posting a comment on their blog.

I also know that in my other blog, 3Screens, I will, in some case outrank AT&T in their rankings on specific subject matter. 

All this to say is that an unexpected benefit of my blogging about our clients helps them more in 'being found."

Monday, June 18, 2007

Alsbridge China Initiative Starts to Yield Media Coverage Worldwide

Picture_2 Here's some very interesting coverage as the result of our news release that we distributed in the U.S. and China on behalf of client, Alsbridge.

The news story in Global Services, a CMP Publication, told the story, credited Alsbridge's research, and used our proprietary data in chart form.

Monday, June 11, 2007

Alsbridge Research Identifies Next Top 10 Chinese Cities for the Future of IT Outsourcing

New research from our client, Alsbridge, says that China's next Top 10 cities show tremendous promise in the information technology outsourcing market.

To view details of the city selection process, please visit:  http://www.outsourcingleadership.com/chinesecities.jpg.

You may download the news release here:

Download pr_china_final

Tomorrow, I will post the news release in Chinese and continue addressing distribution in foreign countries.

Tuesday, June 05, 2007

Major Outsourcers Claim Innovation is Key to Outsourcing Success

Our client, Alsbridge recently held its Outsourcing Leadership Provider Forum held in Dallas where representatives of the leading outsourcing providers offered up their concerns over margin pressures, offshore strategies and the need for innovation.

The event included a collaborative session following the Alsbridge proprietary SourcingDsc_0137 Alignment Session (TM) methodology and will result in a new report to be available later this month. Participants included ACS, Accenture, IBM, Capgemini, Cognizant, EDS, ExcellerateHRO, EXL Service, Getronics, HCL, Hewlett-Packard, Infosys, Luxoft, Perot Systems, T-Systems, Virtusa and Wipro.

During the collaborative sessions, the providers said they hear talk about innovation yet the sourcing process and priorities seem to favor decisions based on cost/price and risk mitigation. The buyers push the providers towards commoditization or level playing field approaches that inhibit or prevent innovation. Service levels and performance expectations are not focused enough on business results. Clients often lack C-level attention essential for engagement and innovation, and the client governance approaches are frequently "wrong-sized" or misaligned by either retaining too many micro- managers concerned about activity rather than results, or by not adequately leading client internal change management and priorities.

Read the news release here in its entirety.
Download pr_olf_event.doc

photo by Alan Weinkrantz (c) 2007 All Rights Reserved.

Continue reading "Major Outsourcers Claim Innovation is Key to Outsourcing Success" »

Thursday, May 31, 2007

Alsbridge CEO to Present Alternate Offshore Strategies at Outsourcing Institute's New York RoadShow

Our client, Ben Trowbridge, CEO of Alsbridge, will share proprietary location research on tier one and tier two locations in India, as well as a viewpoint on other hot global outsourcing locations, at the Outsourcing Institute's June 5 conference in New York.    

This event is part of the Outsourcing Institute's RoadShow series, a group of day-long conferences that discuss best practices and various issues facing the outsourcing industry.

Members of the media wanting to meet with Trowbridge should email me at: alan at weinkrantz dot com or call me at 210 820 3075 to set up an appointment.

Thursday, May 24, 2007

Alsbridge Hosts Outsourcing Industry Leaders Today

Today, our client, Alsbridge, will be hosting senior executives from across the outsourccing industry to discuss how to get back to the real value of outsourcing -- where clients see real innovation driven value and providers show a good return for shareholders.

Click here to learn more.

                        
 

Friday, May 11, 2007

Alsbridge Announces New Initiative for Global Study on Information Technology Outsourcing

Our client, Alsbridge, has announced  that it will examine current market trends driving information technology outsourcing and share that research with participants as part of its Global Information Technology Outsourcing Research Initiative (GITORI).

Alsbridge intends to validate and chart changes in buyer attitudes toward global providers, geographic locations, functional areas, and strategic drivers for outsourcing.  The surveys will be issued regularly to the Alsbridge proprietary buyer community with participants benefiting by receiving pre-release copies of the reports.

See the news release here:
Download ito_survey_final1.doc

Tuesday, May 08, 2007

Alsbridge Study Finds Leading Outsourcing Providers Optimistic About Buyer Interest in Outsourcing

Our client, Alsbridge, has just released report stating that the leading outsourcing providers expect to increase sales in both information technology (ITO) and business process outsourcing (BPO) throughout the rest of 2007.

These multinational providers, with annual revenues greater than $1 billion indicate that their typical ITO deal size is more than $50 million while BPO deals tend to be smaller, but still in the in the multi- million dollar range.

View the news release here.
And view the chart here.

Thursday, April 26, 2007

Alsbridge Addresses Renegotiation As Part of the Sourcing Agenda

Renegotiation is rapidly moving up the sourcing agenda according to our client, Alsbridge.

As outsourcing markets mature, and supplier competition intensifies, many organizations are taking a fresh look at their outsourcing relationships, according to Alsbridge

In its just released brochure, Renegotiation Success: Upgrading your outsourcing Relationship, Alsbridge illustrates the five success factors needed to underpin good renegotiation practice:

    1.       Work collaboratively
    2.       Cultivate your options
    3.       Get the timing right
    4.       Understand the end-to-end renegotiation process
    5.       Know the market

Alsbridge believes renegotiation is a vital sourcing tool. However, it is at best complex, at worst highly disruptive.  Whether it is BPO, IT or any other function, organizations aiming to get the most out of outsourcing should recognise these lessons brought to the market by Alsbridge.   

Alsbridge Renegotiation Roundtable Dinner

To complement this new point of view, Alsbridge will be holding an invite-only Renegotiation Roundtable Dinner in June 2007 at the elegant Sartoria Restaurant in Savile Row, London.

This evening event will provide outsourcing decision-makers with an opportunity to frankly discuss the challenges and opportunities of renegotiation under Chatham House rules of confidentiality, and for Alsbridge to share its experiences and views on the latest market trends.

Individuals with an interest in attending should contact helen.ricardo@alsbridge.eu as soon as possible as places are strictly limited.

Tuesday, April 17, 2007

Alsbridge Announces Outsourcing 'Tour of India' for Corporate Executives

Our client, Alsbridge, today announced that it plans to sponsor site tours of the leading offshore outsourcing providers in India for corporate executives Nov. 1 - 12.

The tours and hands-on educational program focused on outsourcing strategies, will examine the capabilities and methods of several outsourcing providers in major centers in India.

In announcing the tour, we used PR Newswire for domestic distribution in the U.S. and also put it on the PR Newswire / India national circuit for $350, which includes translation into Hindi.

There are times when it makes sense to to use a foreign wire circuit, even when your target audience is in the U.S.

Tuesday, April 10, 2007

Alsbridge to hold Free Outsourcing Vendor Mangement Webinar...

Our client, Alsbridge has announced that it will host a free outsourcing vendor management webinar--"Want to Tame Provider/Buyer Relationships?" on Tuesday, April 17, 2007 from 1 p.m. to 2 p.m. CST. Participants should register via the event's website:

Register here: https://www.gotomeeting.com/register/279713560

Want to Tame Provider/Buyer Relationships? 

During the Webinar, Ben Trowbridge, Alsbridge CEO and Patrick Garrett, a managing director, will discuss ways that outsourcing buyers can craft new outsourcing relationships that drive innovation and flexibility with an emphasis on joint success. This webinar will also explore recent Alsbridge engagements where buyers and providers collaborated to assess the key components of their relationship and made appropriate adjustments.

Who Should Attend

C-Level Executives, Vice Presidents, Lines of Business Leaders, Directors and Managers responsible for:

Finance, Accounting, Payroll
Information Technology & Operations
Global Sourcing, Contract Management
Customer Care, CRM, Call Center Operations
Human Resources, Benefits, Compensation, Training

Webinar attendees can expect to gain a firm understanding of outsourcing vendor management. Topics for discussion include:

- Communicating with your providers and why they should not be viewed as just vendors
- Areas for adjusting your relationship and how each one affects the other
- Pricing for innovation and why you really do get what you pay for
- Market reality assessments of your current contracts can save a relationship

Thursday, March 29, 2007

Alsbridge Names Next Top 10 Indian Cities for the Future of IT Outsourcing

  • Our client, Alsbridge, has announced that its internal research shows India has more growth potential than just the usual top picks – Bangalore, Delhi and Mumbai.

InformationWeek's Paul McDougal breaks the story in his outsourcing blog.

The cities that have the most potential to be the next big outsourcing hotspots for major corporations worldwide include: Ahmedabad, Chennai, Hyderabad, Kochi, Kolkata, Mangalore, Nagpur, Pune, Thiruvananthapuram and Visakhapatnam.

These cities were chosen based on several factors including population, accessibility, education of the workforce and existing companies who have businesses in these cities. (A more detailed report on each city, along with commentary including accessibility, educational institutions and existing outsourcing companies may be viewed here.

Wednesday, March 28, 2007

Alsbridge CEO, Ben Trowbridge, Featured in Podcast About Outsourcing

Our client, Ben Trowbridge, Alsbridge CEO, has been featured in a podcast featuring a discussion on outsourcing trends on Podcaster News.Picture_1

Listen to it here.

Also, Ben is blogging over at Outsourcingblog.net.

Friday, March 16, 2007

Alsbridge Report: Low Operating Margins on the Outsourcing Industry Contribute to Innovation Crisis

Our client, Alsbridge, today released a report which found that the operating margins of the leading U.S. outsourcing providers rapidly declined from an average 17 percent in 1974 to about 6 percent today and says competition from international providers, economic instability and strict purchasing processes share part of the blame.
Providerchart
Read the press release here.

Monday, March 12, 2007

Alsbridge Report: More Companies use Offshore Shared Services to Standardize Business Processes; Cost Savings Not Main Focus

A new report released today by our client, Alsbridge, finds that offshore shared service centers represent a significant force in the movement to transform the business operations of companies into standardized processes.
Alsbridgegraph_1
Nearly 66 percent of the study’s respondents say they currently use shared services, while another 12 percent are currently planning its use.  This represents an 11 percent increase over the data obtained in 2006.  Although lowering cost is considered a reason to employ shared services, an overwhelmingly 86 percent of users say they benefit most from shared services because it streamlines business processes through simplification and standardization.

Read the news release here. 

Suggestion - when applicable, you can provide a graphic that is stored for future use by journalists for up to one year.  When you have photos, illustrations or company research you are trying to promote, this is a good idea.

Monday, March 05, 2007

Alsbridge Introduces Outsourcing Contract Evaluation Service - Market Reality Assessment to Become the Benchmark for the Outsourcing Industry

Our client, Alsbridge, today announced the availability of its proprietary contract evaluation and benchmarking service.

The service evaluates an outsourcing agreement against ten best practice categories and applies a rigorous, comparative assessment on over 150 contract attributes.

Developed by Alsbridge consultants over the course of more than 300 sourcing engagements, the service helps customers achieve outsourcing contracts that focus on true client value that is sustainable for the long term.

Read the news release here.

Thursday, February 22, 2007

Alsbridge National Business Media Strategy Begins To Bear Fruit

Picture_1_31 We're now starting to gain the attention of the national business media coverage for our client, Alsbridge.  Here's a post in Steve Hamm's Bangalore Tigers Blog in BusinessWeek.  It's based on an interview we set up with Steve and Alsbridge Chairman, Mort Meyerson.

Monday, February 19, 2007

Alsbridge Expanding

To support a rapidly increasing client base, our client, Alsbridge has announced that it has signed a multi-year lease for an additional 5,000 square feet of office space at its 3535 Travis Street location in the Turtle Creek business district.

I was in Dallas last week for a client meeting and their new, and expanded facility is really first rate. 

The additional space comes nearly a month after the company relocated its U.S. headquarters to the new campus, an announcement of a multi-million dollar investment from business executive Morton H. Meyerson and a recent series of awards to include being named top outsourcing advisory service by the Brown-Wilson Group.

The growth at Alsbridge spans several departments including recruiting, marketing, solution development and sales.

Next month, our client will release the results of its global shared services survey, a research report that is expected to confirm the continued offshore expansion of global companies relying on shared service centers in low cost offshore locations.

Tuesday, February 06, 2007

Alsbridge Ranked No. 1 Outsourcing Advisory Firm in 2006 By Buyers, Brown- Wilson Group Reports

Our client, Alsbridge, the global outsourcing, 2006top50logo5 shared services and offshoring advisory firm was ranked as the top outsourcing advisory service in 2006, the result of a professional survey administered last December by the Brown-Wilson Group, authors of the best-selling book, The Black Book of Outsourcing.

The survey analyzed outsourcing buyer's attitudes toward outsourcing advisors including if they had used an advisory service for their outsourcing arrangements and their satisfaction with the outcome.

Read the release here in its entirety.

Wednesday, January 17, 2007

Alsbridge Inc. Relocates U.S. Headquarters to Accommodate Expansion

Our client, Alsbridge, has announced that it is relocating its U.S. headquarters
effective immediately from its current location at 4560 Belt Line Road in suburban Dallas to 3535 Travis Street in the heart of the Turtle Creek business district.

Alsbridge will move its corporate staff to the new space, which will accommodate the company's plans to expand  its marketing, research and infrastructure activities. This move comes after a multimillion-dollar investment from  2M Companies, Inc. led by Morton H. Meyerson last month.

Monday, December 18, 2006

Alsbridge Inc. Announces Investment from Morton H. Meyerson

As part of its initiative to create value in outsourcing, offshore and shared services and lead the industry in fostering sustainable buyer and provider communications, our client, Alsbridge Inc., the award winning global advisory firm, today announced it has received an investment from 2M Companies, Inc. led by Morton H. Meyerson. Proceeds of the investment will be used to fund growth and expansion of marketing, staffing and infrastructure activities.

You may read the news release here.

Monday, December 04, 2006

Collaborative Outsourcing Pioneer, Ben Trowbridge, Predicts 2007 Trends in the Outsourcing, Shared Services and Offshoring Market

Our client, Alsbridge CEO and Collaborative Outsourcing pioneer, Ben Trowbridge, says, as the outsourcing industry moves into 2007, higher priority must be placed on staying cost competitive and staying ahead of global trends in the sourcing market.
"Companies want to see the results of their sourcing projects turn out successfully," observed Trowbridge. "In this regard, we believe our predictions of the market will prove beneficial to industry leaders and buyers in all stages of the sourcing lifecycle."

Alsbridge proprietary data, public information and current industry trends have led Trowbridge to offer his predictions for 2007:

1.  Because of a tightening U.S. labor supply in technology, accounting and other processes, U.S.-based companies will accelerate their outsourcing strategies to stay competitive.

2.  Contrary to prevailing opinion, cost of labor in India will remain neutral when compared with wage inflation in the U.S.  The offshore trend will not subside.
    

3.  Contrary to prevailing opinion, China will still lag other markets, mainly India, as a destination for English language driven BPO, or shared services centers due to language, low national birthrate, Intellectual Property and other legal issues.  The exception will be
those companies who have a market strategy to sell into the China market, which will override the former comments.

4.  New areas of Eastern Europe will open up and should be evaluated as local authorities jump on the outsourcing, shared services and offshore boom.

5.  The "location" decision will become more challenging due to shifting political and threat profiles.

6.  The major Private Equity firms will again review acquisition and rationalization of the large outsourced provider market.  The fact that no deals were done in 2006 does not mean they have lost interest.

7.  Outsourcing of procurement will gain momentum in 2007 as certain providers begin to achieve true scale and market share as others continue to challenge them.  The business case will become the velocity case.

8.  Indian providers will continue to grow their global presence and win even more complex deals.  The challenge will be to move from their high margin man-time "voice" pricing to true outsourcing price structures.

9.  Throughout next year, the thriving U.S. providers begin to fall into one of two groups:

a.  "The Transformers" -- Those that offer transformational outsourcing as a result of taking on multiple process silos, thereby gaining enough mass to affect change.

b.  "OAP providers" -- Those who focus on single functional areas, often within a single vertical market, and offer outsourcing as a product (OAP).

10. Shared services centers, where clients choose to outsource to a center owned by the company, will continue to represent as much as half of the offshoring activities with Indian providers starting to participate more and more, creating hybrid solutions eventually poised for outsourcing.  U.S.-based outsourcers will lag in adopting
this solution area.

11. Knowledge Process Outsourcing (KPO) will grow significantly over next 3 years and generally go to captive centers, or be outsourced as a part of hybrid transactions.  Research and Engineering will grow significantly as an offshored service.

"Future trends are easy to identify if you know what indicators really make a difference," says Trowbridge. "You have to know how to read between the lines when it comes to revenue numbers released by outsourcing providers. While an interesting statistic, forecasts must be evaluated based on labor statistics, birth rates, economic indicators and hard-to-find, internal corporate activities not released to the general public."

Members of the media can contact me, alan at weinkrantz dot com or call me at 210-820-3070 ext. if you would like to interview Ben. 

Wednesday, November 29, 2006

Alsbridge Inc. Announces Partnership with NelsonHall to Assist Clients in Gaining Knowledge on Outsourcing and Shared Service Success

Our client, Alsbridge, the  award winning global outsourcing and shared services advisory firm, has announced that its clients now have access to the BPO expertise of NelsonHall’s analysts, as a result of a formal relationship between the company and NelsonHall, the leading BPO analyst firm.

The agreement with NelsonHall will benefit Alsbridge clients by enhancing the ability of sourcing managers to undertake these key up-front screening and knowledge gathering exercises. This includes understanding the dynamics of each BPO market, the unique patterns of service delivery in each area, the implications for investment in existing shared service centers, the realistic level of benefits achievable and how these are achieved, together with the potential risks to avoid.

Alsbridge hosts regular Outsourcing Leadership Forums that examine the information needed to manage successful outsourcing ventures. For more information and to register for these events visit www.outsourcingleadershipforum.com.

Wednesday, October 18, 2006

Alsbridge Picks Up 'Outsourcing Adviser of the Year' and 'Outsourcing Professional of the Year' Accolades at the Third Annual NOA Awards

Kudos to our client, Alsbridge, the global outsourcing and shared services advisory firm, today announced that it has won the National Outsourcing Association's award for "Outsourcing Adviser of the Year" and "Outsourcing Professional of the Year" at the NOA awards ceremony, which took place on Monday.

The awards, announced at London's Radisson Portman Hotel, were hosted by Anthony Hilton, the financial editor of the Evening Standard. Attracting over 350 professionals from the UK's outsourcing industry, the awards aim to reward organisations for success in outsourcing projects, as well as raise awareness for the importance of best practices in outsourcing.

Alsbridge won the prestigious "Outsourcing Adviser of the Year" award for the success of their projects and the tangible results achieved for clients, having demonstrated best practices and innovation in their approach to advising on a number of complex outsourcing projects.

The "Outsourcing Professional of the Year" accolade was picked up by Principal Consultant, Howard Spode, who won the award after impressing judges with his all round experience within outsourcing and his interest in sharing his experience through coaching less experienced team members.

This marks the third major industry award this year for Alsbridge who recently were awarded the "Top Sourcing Consultants 2006" by HRO Today magazine.

Friday, October 06, 2006

New Client: Alsbridge

I pleased to announce that we've just been retained by Alsbridge, the premier consulting firm providing unbiased advice on Outsourcing, Shared Services and Offshoring.

With global presence across North America, Europe and Asia Pacific, Alsbridge helps its clients reduce costs, improve processes and maximize shareholder value through the use of both onshore and offshore Outsourcing and Shared Services.

We're just getting on going on some messaging and media strategy initiatives and will be blogging about our progress and results as the relationship evolves.