As we approach the new year, you're going to start seeing all sort of "expert" predictions and pontifications from analysts and consultants in the telecom world about what is to come in 2009 with AT&T.
Because of my 3Screens blog, I follow AT&T news by subscribing to their email service. They've just killed that and are now promoting their news feeds through Twitter. To follow them, you just go to: http://twitter.com/attnews. (You can follow me here on Twitter as well.)
You still get access to regular stream of tweets announcing breaking headlines and linking to just-posted videos, photos and podcasts.
It's a consumer facing blog about what it's like to be an AT&T three screens customer.
In producing this blog, it makes me be my own client, having to stay on message, think about communications strategy, with an end game of building authority and brand.
By three screens, it refers to the TV, the PC and my wireless device (and iPhone) -- all of which I have service from AT&T.
While my focus has been on IPTV, I am starting to write and cover stories about wireless. I happened to be driving in between my home and my office, stopped at the Starbucks in my neighborhood, got a cup of Java and saw the AT&T crew there.
I knew that AT&T and Starbucks had announced the switch from T-Mobile to AT&T, so putting 1 + 1 together, I ran to my office, got my computer, logged on, got on the AT&T (and not the T-Mobile network), blogged, sent some pitches out via email, and.....it just struck a chord.
I am going to start melding AT&T / Starbucks / Apple into my editorial mix. Oh- yes, still do IPTV. Once whole home DVR is real its yet another ball game. And once I get U-verse Voice, then I have an all IP home. There is plenty to do and more fun to come.
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).