Alan Weinkrantz PR Web Log

Don't Forget to Register For My Upcoming PR/Social Media Seminar in Tel Aviv on Sunday, July 8

We still have a few seats left for my PR Seminar in Tel Aviv on July 8 that will focus on integrating Blogging and Social Media into your communications strategies. 

Representatives from BusinessWire will also be presenting at the event which takes place at the David Intercontinental Hotel.

If you are a CEO or VP of Marketing of a high tech company, and want to learn more, please contact Joan Weinberg in Tel Aviv at 03-575-5448 / jow at internet-zahav dot net.

Here is the news release in English which ran today on BusinessWire:

Download businesswire_event_news_release_2_final.doc

Here is the release in Hebrew which ran in the Israel media:

Download june_27_07_bw_events_news_release224_hrs24_juneheb__2_.pdf

Distributing Your News in A Foreign Country? Allow Three Working Days For Translation With Major Wire Services

We distribute many of our news release through wire services such as BusinessWire and PR Newswire in local languages.

When you buy a foreign circuit such as China, Japan, India, or Israel, always allow a minimum of three working days for translation in local languages.  There is no additional charge for this, as the translation costs are bundled into the cost of distribution.

To download a sample news release in Hebrew regarding my upcoming PR / Social Media in Tel Aviv on July 8 click below.

Download bw_alan_weinkrantz_29_mayheb.pdf

News Release Announcing July 8 Seminar in Tel Aviv is Live

Here's the news release on BusinessWire announcing my Seminar on Corporate Blogging and Social Media Strategies, July 8, in Tel Aviv.

The New Information Dissemination Cycle

The illustration below from Monitor 110 illustrates the new information dissemination cycle. 

While the illustration is focused on the financial investment community, the principles about reaching industry ecosystems through blogging and social media clearly point to the need to be "found" by journalists, analysts and other thought leaders who influence media coverage.

I will be speaking more about this at my PR and Social Media seminar in Tel Aviv on July 8.

Got Any Questions About My Seminar in Tel Aviv on 8 July? Call My Israel Cell Phone

Hi- if you landed here and want to learn more about my seminar on 8 July in Tel Aviv, call my Israel cell @ 050-815-4298.

Am in Israel today.

If you get my voice mail, I'm in client meeting, but will call you back.

Am on the midnight flight back to the U.S. later this evening.

Would love to hear any questions or issues you'd like to learn at this event.

PR / Social Media Seminar in Tel Aviv Takes Place on Sunday, July 8

On Sunday, July 8, I will be holding my annual PR seminar in Tel Aviv at the David Intercontinental Hotel from 17:30 - 19:30,  3rd Floor Gallery.  BusinessWire is the offical sponsor.

Blogging is changing the paradigm of PR. The old notion of writing a press release and hoping that a journalist will publish your news is just part of the communications equation. 

Now, the model has shifted to conversations:  blogs offer fresh content, allowing others to post comments and giving you the chance to respond.  Blog readers are savvy, vocal, provide feedback, and create buzz.

Discussion topics will include:  How to start a blogging initiative.  What are the elements of a successful blog? What types of blogs should companies consider creating? What steps should companies take to set up a blog? What guidelines should companies have for bloggers?  Establishing corporate blogging policies, and much more. 

I will also review blogging technology platform providers such as iUpload, IntelliSeek, Six Apart, and Technorati

There is no charge to attend and attendence is limited to 30 qualified CEOs or VPs of Marketing / Director of Marcom.  To apply for registration, please call or email Joan Weinberg:

jow@internet-zhav.net
In Israel: 03-575-5448
Outside of Israel: +972-3-575-5448
.

Upcoming Seminar in Tel Aviv: How Blogging and Social Media Can Impact Your Media Relations Strategies

I am getting ready to start planning my next PR seminar in Israel.  It will take place the second week in July, and at this time I'm still finalizing the venue.

I want to address how corporate blogging and social media can impact your public relations strategies and I am asking for your help.

Trying to manage your company's image and reputation online and communicating with your publics can be a challenging task.  The old days of just listening to and responding what trade and business journalists are saying about you online are long gone.

We now have the era of user generated blogs, videos, wikis, and the prosumer generation-- and your job just got a lot harder.

I want to cover subjects like video, blogging, videoblogging, wikis, and other forms of social networking that are changing the nature of the roles we play in PR.

Before I develop the program, I would like to solicit your help and your input. 

Is there something you would like to see me cover?

Send me an email to: alan at weinkrantz dot com and let me know.

Stay tuned to this blog for further details.