Save the date:on September 16 / 11 AM CST (9 AM PST / 11 AM MST / 1 PM EST / 7 PM Israel time) I will be conducting a free online seminar which will be broadcast on UStream.TV.BlogCatalog is sponsoring the event.
I'll be posting more information about this event later this week.
Their position is that of being the premiere social blog directory on the Internet. Whether you're looking to promote your own blog, find blogs on various topics, or connect with other bloggers, they've developed a very elegant and easy to navigate site.
But unlike Technorati and GoogleBlog search, by its intent, BlogCatalog is a community of bloggers. At first glance, I thought I could find like minded bloggers who have an interest in technology, PR, marketing, communications and new media.
Yup- they are there. But in the process of digging around the catalog, I started finding myself jumping over to other blogs- particularly political ones that are not necessarily relevant to my business.
Of late, I am interested in politics and of course, the new presidential election cycle that will be on everyone's mind now, through November. Yes, I do read Huffington Post and Politico, but here on BlogCatalog, I find more grassroots and more mainstream political viewpoints.
I may not agree with what's on people's minds in the vein of the written word, but that's not the point or why I am digging into and figuring out BlogCatalog.
Aside from its community building focus, BlogCatalog is a good barometer for indexing and tuning into the lingua franca of the written word- in the language of the blogosphere.
Pitching bloggers and news sites through their forms? Make your pitches, short, to the point and provide a single link where they can find relevant information so they can make a decision to do a story and then actually write from it.
Here is an example of a pitch I made to a specific ZDNet blog.
I am now finding myself doing the same. I did not "get it" until I realized that in my small world that I travel in, its easier to communicate with very specific people I want to reach if I do so via FaceBook than through traditional email.
Crafting a message that is compelling is much more an art than a mechanical process.
This was part of a message I recently took to current and potential clients in Israel, during my seminar held on July 8, hosted by BusinessWire / Israel.
The seminar was geared towards CEOs and VPs of Marketing at leading Israeli high-tech and bioscience companies and covered topics including how to create a message that resonates with a company’s many audiences, such as the media, customers, and industry analysts.
I just got it from Amazon, and it's on my airplane reading list.
Am posting from the SA airport en route to meetings in Dallas and will update will future posts once I get into and then complete the book.
My first impression is that it's practical and to the point- with a focus on looking at how companies, large and small, should think about being their own publishers of meaningful and engaging content for the media and of course, the company's publics.
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).