Alan Weinkrantz PR Web Log

New Book, “SIP Beyond VoIP” Reflects Next Evolution in Internet Communications

We've just announced the availability of an important new book for our client, VON Publishing, "SIP beyond VoIP," written by three distinguished authors: Henry Sinnreich, Alan B. Johnston and Robert J. Sparks. The foreword by Vint Cerf, the co-inventor of the TCP/IP protocol on which the Internet is based, attests to the world class quality of the book.

"SIP beyond VoIP" Defines the Shift To Internet  Communications’ Global Open Standards

“We are in a period where many vendors, service providers, and end users are facing the transition from closed and proprietary VoIP or instant messaging (IM) systems, to SIP based systems,” observed Richard Grigonis, Editor in Chief of VON Magazine. “The authors collectively succeed in educating the reader about a global open Internet standard, the Session Initiation Protocol (SIP) that provides not only VoIP, but also instant messaging, presence, video, mobility, integration with applications and many other features. This raises the question: Why have separate voice and IM communications, separate conferencing, collaboration and mobility services, separate applications and communications?”

Pricing and Availability:

“SIP Beyond VoIP” (ISBN: 0-9748130-0-1) is now availability directly from the VON Publishing web site for $35.00 + $3.00 shipping and handling (international orders are $5.00 for shipping and handling).

Highly Recommended

Worth Reading: "Computer Desktop Encyclopedia"

Solution. Migration. Integrated. Scalable. NextGen. After two decades of doing technology PR, I must admit that even I get tired of hearing meaningless buzzwords that have nothing to do with our client's core messages. 

My suggestion:  kill the buzzwords and focus on your message.  And buy a copy of the Computer Desktop Encyclopedia to make sure you are talking the right talk.

Worth Reading: "Blink: The Power of Thinking Without Thinking"

While seemingly a trendy pop behavioral book, "Blink: The Power of Thinking Without Thinking" merits reading. 

It is basically about what happens to your brain in the first two second of looking-- and making a decision about something.  Call it instinct, call it gut feel, call it blink if you will. 

There is something to be said about trusting what feels right and going for it.