Chris Heuer believes that marketers should consider the fact that social media is not just about "being social," but about creating content that can be created at a very low (or no) cost and distributed freely over the Internet.
In our conversation, Chris suggested that marketers shift ad budgets into the production of media as opposed to "renting a slice" of someone's attention on other people's media.
So where do you start?
1. Find out the company insider your company who might already be doing some type of social media.
2. Find a local chapter of a Social Media Club, of which he is the Founder, to learn and connect with others.
3. Find people who have done this before, in particular independent bloggers and consultants who really get Social Media.
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).