OK, maybe the headline is a bit dramatic, but here in the quiet little town of San Antonio (we're only the 9th largest city by population in the U.S.) it's not often that the A-list of Social Media experts come to town.
General Consensus: America's economic crisis could be a great window of opportunity for those of us in the Social Media / PR space.
Instead of cutting back on marketing budgets, I see budgets being re-aligned with innovation, customer engagement, conversation, measurement and accountability. While the economy may slow down a bit, marketers still need to.....market.
Re-think, re-align and re-focus your messages and your budgets for 2009. This could be a good time to disrupt your competition, gain market share, and expand- rather than contract your business.
What are you doing to re-align your marketing and PR initiatives for 2009?
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).