Alan Weinkrantz PR Web Log

A Conversation with Doing Media's Todd O'Neill

Here is my fifth in a series of interviews with members of our Social Media community in San Antonio.  Meet Doing Media's Todd O'Neill.

A Conversation with TED's Sofware Architect, George Riley

Here is my fourth in a series of interviews with members of our Social Media community in San Antonio.  Meet TED's Software Architect, George Riley.

Going Global With CopperGate

With the help of the outstanding team of the San Antonio offices of BusinesWire, we're expanding client, CopperGate's sphere of global outreach into Asia and South America.

If you are going to issue news releases in other parts of the world and in other languages, here's a few helpful tips:

1.  Allow one full week to allow for the complete cycle of translation and possible editing.

2.  Ask your BusinessWire representative to help you select the right circuit.  China, for example, is a huge country.  You don't need to broadcast to the entire country of China.  You can buy selective news circuit.

3. If you are buying specific countries in certain regions of the world, look into buying regional circuits which can save you money.

4.  Make sure you localize each release with a local office, phone number and address. 

5.  Post your releases in each language on your web site.

 

Download this file to see CopperGate press releases in Chinese, Japanese, Taiwanese, and Portuguese.

Download coppergatelinks_1.doc

N-trig's MultiTouch Technology Demonstrated at All Things Digital Conference

Video: Multi-Touch in Windows 7

Client, N-trig's Multi-Touch technology was demonstrated on the Dell Latitude XT at the All Things Digital Conference.  Dell uses our client's technology on this product platform.

Media / Analysts / Bloggers needing more information can call me at 210-820-3070 xt. 103 or email me: alan at weinkrantz dot com.  There is a repository of N-trig information on my blog here.

More information is at the Microsoft Vista News site.

Free White Paper: How to Work with Industry Analysts in 2008

Working with industry analysts is one of the more complicated tasks of product marketing and public communications.

It is also one of the most elemental requirements for refining and focusing your technology, product and company positioning and keeping the strategic side of your business moving forward and in synch with industry trends.  The way you work with analysts today is much different from the way it used to be.

Download white paper here:

Download working_with_industry_analysts_in_2008.doc

Photo by Alan Weinkrantz (c) 2008

Coverage For N-trig at SID 2008

We are now into day #2 with N-trig at the SID 2008 show in Los Angeles.

Coverage includes:

DisplayTouch

Engadget
Gotta Be Mobile
JK On The Run
SlashGear
Tablet PC Review

My 3Screens Blog Scoops All National Media to Report on the First Starbucks in the U.S. with AT&T WiFi

In my other life, I have a blog called 3Screens.net.

It's a consumer facing blog about what it's like to be an AT&T three screens customer. 

In producing this blog, it makes me be my own client, having to stay on message, think about communications strategy, with an end game of  building authority and brand.

By three screens, it refers to the TV, the PC and my wireless device (and iPhone) -- all of which I have service from AT&T.

While my focus has been on IPTV, I am starting to write and cover stories about wireless.  I happened to be driving in between my home and my office, stopped at the Starbucks in my neighborhood, got a cup of Java and saw the AT&T crew there. 

I knew that AT&T and Starbucks had announced the switch from T-Mobile to AT&T, so putting 1 + 1 together, I ran to my office, got my computer, logged on, got on the AT&T (and not the T-Mobile network), blogged, sent some pitches out via email, and.....it just struck a chord.

I am going to start melding AT&T / Starbucks / Apple into my editorial mix.  Oh- yes, still do IPTV.  Once whole home DVR is real its yet another ball game.  And once I get U-verse Voice, then I have an all IP home.  There is plenty to do and more fun to come.

Breaking coverage included sites such as:

Engadget

Gizmodo

Gizmonews

Houston Chronicle (thanks, Dwight;)

InformationWeek

MacWorld (Glen Fleishman's syndicated story)

PC World (Glen Fleishman's syndicated story)

RV Internet (a news site for people who live in RVs, or are always on the road and need Internet access)

San Antonio Express News  (where AT&T is headquartered)

Seattle Post Intelligencer (where Starbucks is headquartered)

TMCNet

Washington Post (Glen Fleishman's syndicated story)

WiFiNetNews (Glen Fleishman's source story)

ZDNet

"Gotta Be Mobile" Innovates With With Its "InkShow" Review Series - And This Just In.... Bob Bushway Strips The Machine Down to Its Bare Bones...

Bob Bushway, over at GottaBeMobile, has an innovative approach to reviewing mobile related devices such as notebooks and tablet PC.s

In this episode, he reviews the pen and touch technology on the Dell Latitude Xt which is based on client, N-trig's Capacitive Touch technology, which he says has the best touch + pen experience on the market. "It is smooth, soft, and accurate, allowing for a more intuitive user experience than currently available in passive or other dual-mode offerings," says Bob.

Check this post, where he tears the unit down to see what's under the hood.  Well done!

Tower Semiconductor Ramps-Up Production of Client, N-trig's Digitizer Chips

Tower Semiconductor, Ltd. (NASDAQ: TSEM; TASE: TSEM), an independent specialty wafer foundry, and client, N-trig, the provider of DuoSense(TM) technology, combining pen and zero-pressure touch for mobile computers into a single device, today announced ramp-up of production of N-trig's A-trig and D-trig - the newest digitizer chipset to be integrated in OEMs computer systems.

N-trig’s DuoSense digitizers are thinner and more integrated solution, providing the ultimate human interface experience.  Its zero-pressure touch enables the best touch and pen experience on the market and is based on capacitive touch instead of traditional resistive touch. It is the only digitizer currently available that fully enables all the capabilities of the latest mobile platforms. DuoSense digitizers are implemented using Tower’s Fab2 0.18-micron advanced process. Tower is the leading provider of the A-trig and D-trig products’ silicon wafers.

Download the press release here.

Free White Paper: Welcome to the World of Social Media. Have You Shown Up?

If your company doesn’t have a social media strategy in place, you’re getting left behind.

Just as websites were the new thing in the early 90s, social media platforms can be an effective communications medium for companies to get the word out about their products, services, the marketplace, and more.  And it’s working – journalists, analysts, and customers are taking notice.

Download the rest of the story here:

Download social_media_white_paper.doc

Photo shot on location at Ground Zero Blues Club in Clarksdale, Mississippi by Alan Weinkrantz (c) 2008