With the help of the outstanding team of the San Antonio offices of BusinesWire, we're expanding client, CopperGate's sphere of global outreach into Asia and South America.
If you are going to issue news releases in other parts of the world and in other languages, here's a few helpful tips:
1. Allow one full week to allow for the complete cycle of translation and possible editing.
2. Ask your BusinessWire representative to help you select the right circuit. China, for example, is a huge country. You don't need to broadcast to the entire country of China. You can buy selective news circuit.
3. If you are buying specific countries in certain regions of the world, look into buying regional circuits which can save you money.
4. Make sure you localize each release with a local office, phone number and address.
5. Post your releases in each language on your web site.
Download this file to see CopperGate press releases in Chinese, Japanese, Taiwanese, and Portuguese.
Working with industry analysts is one of the more complicated tasks of product marketing and public communications.
It is also one of the most elemental requirements for refining and focusing your technology, product and company positioning and keeping the strategic side of your business moving forward and in synch with industry trends. The way you work with analysts today is much different from the way it used to be.
It's a consumer facing blog about what it's like to be an AT&T three screens customer.
In producing this blog, it makes me be my own client, having to stay on message, think about communications strategy, with an end game of building authority and brand.
By three screens, it refers to the TV, the PC and my wireless device (and iPhone) -- all of which I have service from AT&T.
While my focus has been on IPTV, I am starting to write and cover stories about wireless. I happened to be driving in between my home and my office, stopped at the Starbucks in my neighborhood, got a cup of Java and saw the AT&T crew there.
I knew that AT&T and Starbucks had announced the switch from T-Mobile to AT&T, so putting 1 + 1 together, I ran to my office, got my computer, logged on, got on the AT&T (and not the T-Mobile network), blogged, sent some pitches out via email, and.....it just struck a chord.
I am going to start melding AT&T / Starbucks / Apple into my editorial mix. Oh- yes, still do IPTV. Once whole home DVR is real its yet another ball game. And once I get U-verse Voice, then I have an all IP home. There is plenty to do and more fun to come.
Bob Bushway, over at GottaBeMobile, has an innovative approach to reviewing mobile related devices such as notebooks and tablet PC.s
In this episode, he reviews the pen and touch technology on the Dell Latitude Xt which is based on client, N-trig's Capacitive Touch technology, which he says has the best touch + pen experience on the market. "It is smooth, soft, and accurate, allowing for a more intuitive user experience than currently available in passive or other dual-mode offerings," says Bob.
Check this post, where he tears the unit down to see what's under the hood. Well done!
Tower Semiconductor, Ltd. (NASDAQ: TSEM; TASE: TSEM), an independent specialty wafer foundry, and client, N-trig, the provider of DuoSense(TM) technology, combining pen and zero-pressure touch for mobile computers into a single device, today announced ramp-up of production of N-trig's A-trig and D-trig - the newest digitizer chipset to be integrated in OEMs computer systems.
N-trig’s DuoSense digitizers are thinner and more integrated solution, providing the ultimate human interface experience. Its zero-pressure touch enables the best touch and pen experience on the market and is based on capacitive touch instead of traditional resistive touch. It is the only digitizer currently available that fully enables all the capabilities of the latest mobile platforms. DuoSense digitizers are implemented using Tower’s Fab2 0.18-micron advanced process. Tower is the leading provider of the A-trig and D-trig products’ silicon wafers.
If your company doesn’t have a social media strategy in place, you’re getting left behind. Just as websites were the new thing in the early 90s, social media platforms can be an effective communications medium for companies to get the word out about their products, services, the marketplace, and more. And it’s working – journalists, analysts, and customers are taking notice.
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).