In the process of working with the media for the 140 Characters Conference, the lines blurred between the media covering the event, media taking part in the event as Characters, and media as content providers on the Social Web.
Enter @davidsaranga, Consul for Media and Public Affairs at the Israeli Consulate in New York. David's innovative approach to helping change the perception of Israel is illustrated in his talk which you may view here:
Many thanks to Monika, Christye and their outstanding crew at the San Antonio offices who really do a great job of helping to support my clients in their communications initiatives. Check out the BusinessWire blog here.
I've been following the evolution of ISRAEL21C for several years, and it's latest iteration which was recently launched.
Each week, ISRAEL21c produces 12 to 15 new stories about progress and ingenuity from Israel, and how Israelis are adding value to American life and life around the world. My personal favorite section is the Technology Channel, which I highly recommend.
And every Monday morning, more than 20,000 people have a free, one-page email newsletter delivered to them by ISRAEL21c so they can be up-to-date and informed. The newsletter contains a headline for each story, sorted by their channels: Health, Technology, Global Democracy, Profiles and Culture, and a link directly to that story on their website.
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).