Even though Kami Huyse has moved away from San Antonio to Houston, I still think of her as being very much a part of our local PR and Social Media community.
When we'd meet at the Olmos Pharmacy for breakfast, Kami would inspire me as I was trying to figure out this whole Social Media thing while staying true to the disciplines of traditional PR.
Last week, I met with Kami in Houston and did this interview in which she talks about her background in PR, the transition to blogging and how she sees Social Media moving from a set of tools to a set of strategies.
You'd be well-served to turn everything off and listen to what Kami has to say about how she approaches strategy, aligns internal resources in a company, and a term she calls "Social Media Fatigue."
OK, maybe the headline is a bit dramatic, but here in the quiet little town of San Antonio (we're only the 9th largest city by population in the U.S.) it's not often that the A-list of Social Media experts come to town.
General Consensus: America's economic crisis could be a great window of opportunity for those of us in the Social Media / PR space.
Instead of cutting back on marketing budgets, I see budgets being re-aligned with innovation, customer engagement, conversation, measurement and accountability. While the economy may slow down a bit, marketers still need to.....market.
Re-think, re-align and re-focus your messages and your budgets for 2009. This could be a good time to disrupt your competition, gain market share, and expand- rather than contract your business.
What are you doing to re-align your marketing and PR initiatives for 2009?
Over the last two years, Kami Watson Huyse and I, used to occasionally meet at the Olmos Soda Fountain for breakfast to talk about life, kids, family --- oh and of course, Blogging & Social Media. I say "used to," because she recently moved to Houston, so no more pancakes with Kami (unless she's in town for a visit).
Kami is and was a mentor, adviser, and most of all a friend.
Via her blog, Communication Overtones, she's just done a great post on client, BlogCatalog, where she articulates the values and differentiators of BlogCatalog: who is writing about something- and not how influential they are.
That is not to say that BlogCatalog bloggers are not influential.
Rather, BlogCatalog is a social community for bloggers and not a ranking service or popularity contest.
Whether you are looking to search blogs, connect with bloggers, learn more about blogging, or promote your own blog, BlogCatalog seeks to mainstream the blogosphere, aggregating the conversation at large.
And don't forget: All bloggers listed in BlogCatalog are opt-in and must pass a five-step qualifying process and be reviewed by a BlogCatalog analyst.
Kami address the realities of trends and predictions from 2007, what she missed, and her own views of what's to come in 2008.
The one prediction of Kami's I personally liked the best is what she called Social Network Fatigue.Right on Kami!
As someone who is pretty active in the social media space, and likes to try the new next big thing, I have to admit that I just don't have the time to post and converse on every platform known to social media man-kind, let alone keep up with everyone's blog, posting on my FaceBook page, or cruise over to a link I see on Twitter.
I just got it from Amazon, and it's on my airplane reading list.
Am posting from the SA airport en route to meetings in Dallas and will update will future posts once I get into and then complete the book.
My first impression is that it's practical and to the point- with a focus on looking at how companies, large and small, should think about being their own publishers of meaningful and engaging content for the media and of course, the company's publics.
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).