My daily reading of various blogs includes that of Seth Godin's.
Here's some simple and basic words of wisdom from Seth: "Start with a classified."
Seth says: "Copy gets in the way. Actually, thinking about copy gets in the way. You start writing and then you patch and layer and write and dissemble and defend and write and the next thing you know, you've killed it."
Debbie Weil Debbie Weil, aka the MonaLisaOfBlogging.com, is a corporate blogging and online communications consultant and the author of the forthcoming "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" for Penguin Portfolio (2006).