Quite often when speaking to a prospective client, the first question I get is: “…so do you have the right connections in the media to get us coverage?”
Are we connected?
Does our team have “good connections?” Sure. That’s the easy part of what we do.
The Message. The Story. It’s The Hardest Part.
Download the white paper here:
Download the_art_of_developing_and_telling_your_companys_story_ii.doc
In my other life, I have a blog called 3Screens.net.
It's a consumer facing blog about what it's like to be an AT&T three screens customer.
In producing this blog, it makes me be my own client, having to stay on message, think about communications strategy, with an end game of building authority and brand.
By three screens, it refers to the TV, the PC and my wireless device (and iPhone) -- all of which I have service from AT&T.
While my focus has been on IPTV, I am starting to write and cover stories about wireless. I happened to be driving in between my home and my office, stopped at the Starbucks in my neighborhood, got a cup of Java and saw the AT&T crew there.
I knew that AT&T and Starbucks had announced the switch from T-Mobile to AT&T, so putting 1 + 1 together, I ran to my office, got my computer, logged on, got on the AT&T (and not the T-Mobile network), blogged, sent some pitches out via email, and.....it just struck a chord.
I am going to start melding AT&T / Starbucks / Apple into my editorial mix. Oh- yes, still do IPTV. Once whole home DVR is real its yet another ball game. And once I get U-verse Voice, then I have an all IP home. There is plenty to do and more fun to come.
Breaking coverage included sites such as:
Houston Chronicle (thanks, Dwight;)
MacWorld (Glen Fleishman's syndicated story)
PC World (Glen Fleishman's syndicated story)
RV Internet (a news site for people who live in RVs, or are always on the road and need Internet access)
San Antonio Express News (where AT&T is headquartered)
Seattle Post Intelligencer (where Starbucks is headquartered)
Washington Post (Glen Fleishman's syndicated story)
WiFiNetNews (Glen Fleishman's source story)
We are an official sponsor of PodCamp San Antonio (Numero Dos). Come join us!
If your company doesn’t have a social media strategy in place, you’re getting left behind.
Just as websites were the new thing in the early 90s, social media platforms can be an effective communications medium for companies to get the word out about their products, services, the marketplace, and more. And it’s working – journalists, analysts, and customers are taking notice.
Download the rest of the story here:
Download social_media_white_paper.doc
Photo shot on location at Ground Zero Blues Club in Clarksdale, Mississippi by Alan Weinkrantz (c) 2008
Join Top-tier Venture Capitalists, Private Investors, Corporate VCs, Investment Bankers and CEOs of Israel's top innovators at THE 2008 US/ISRAEL VENTURE SUMMIT to be held on March 26th at Digital Sandbox in New York City.
This exclusive venture summit will provide the opportunity to:
* Meet a power slat of Venture Capitalists
* See & Hear presentations from 40 of Israel's top innovators
* Network with fellow investment professionals
* Attend an invitation only opening night cocktail reception hosted by Microsoft
Whether you’re an investor seeking new investment opportunities, or seeking capital and exposure for your company, THE 2008 US/ISRAEL VENTURE SUMMIT - is one event you won't want to miss!
Client, CopperGate Communications, today announced that Dr. Ilan Reuven has joined the company as its Chief Scientist Officer.
Dr. Reuven joins Zuri Guzikevitch, VP R&D, and Rami Verbin, CTO, in rounding out the senior technical team at CopperGate.
I will be visiting CopperGate next week while I am in Israel and look forward to meeting Dr. Reuven.
You may download the press release here:
Today, I gave a presentation InnoTech in San Antonio, entitled, Strategies for Leveraging Social Media & Web 2.0 Technologies. I joined Giovanni Galucci, who lead the discussion. You can read more about today's event in today's story in our local paper, the San Antonio Express News.
I focused on the notion that Social Media can help humanize your company. By that, I mean it can put a real voice, a real face, and if you will - some personality on your company and your brand.
I also demonstrated how, through my this blog, and my other, 3Screens.net can really impact organic search results.
If you have any questions about the presentation, don't hesitate to contact me via email at: alan at weinkrantz dot com.
You may download the presentation here:
If you are in the San Antonio area, just a friendly reminder to register for next week's eMarketing Summit, on Thursday, March 6.
I am speaking with Social Media Consultant, Giovanni Gallucci.
This is a great event because it brings local and national speakers and experts who can help you think about and refresh how you market, build community and disrupt your competition.
Hope to see you there!
I've been following the evolution of ISRAEL21C for several years, and it's latest iteration which was recently launched.
Each week, ISRAEL21c produces 12 to 15 new stories about progress and ingenuity from Israel, and how Israelis are adding value to American life and life around the world. My personal favorite section is the Technology Channel, which I highly recommend.
And every Monday morning, more than 20,000 people have a free, one-page email newsletter delivered to them by ISRAEL21c so they can be up-to-date and informed. The newsletter contains a headline for each story, sorted by their channels: Health, Technology, Global Democracy, Profiles and Culture, and a link directly to that story on their website.
Worth Reading and Watching
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