Quite often when speaking to a prospective client, the first question I get is: “…so do you have the right connections in the media to get us coverage?”
Are we connected?
Does our team have “good connections?” Sure. That’s the easy part of what we do.
The Message. The Story. It’s The Hardest Part.
Download the white paper here:
Download the_art_of_developing_and_telling_your_companys_story_ii.doc
We are an official sponsor of PodCamp San Antonio (Numero Dos). Come join us!
Today, I gave a presentation InnoTech in San Antonio, entitled, Strategies for Leveraging Social Media & Web 2.0 Technologies. I joined Giovanni Galucci, who lead the discussion. You can read more about today's event in today's story in our local paper, the San Antonio Express News.
I focused on the notion that Social Media can help humanize your company. By that, I mean it can put a real voice, a real face, and if you will - some personality on your company and your brand.
I also demonstrated how, through my this blog, and my other, 3Screens.net can really impact organic search results.
If you have any questions about the presentation, don't hesitate to contact me via email at: alan at weinkrantz dot com.
You may download the presentation here:
If you are in the San Antonio area, just a friendly reminder to register for next week's eMarketing Summit, on Thursday, March 6.
I am speaking with Social Media Consultant, Giovanni Gallucci.
This is a great event because it brings local and national speakers and experts who can help you think about and refresh how you market, build community and disrupt your competition.
Hope to see you there!
If you are in the San Antonio region, be sure to attend the upcoming innoTech Business and Technology Conference on Thursday, March 6.
I will speaking at the event on Social Media and Web 2.0 technologies, joining Giovanni Galucci of Dexerity Media.
The event will be held at both the Norris Conference Center, located within the CrossRoads Mall, from 8:30 a.m. to 4:30 p.m. and from 4:30 to 7:30 p.m. at the San Antonio Technology Center, 3463 Magic Drive.
The event begins at 8:30 a.m. with the opening of the exhibit hall, and the first sessions begin at 9 a.m. Program includes: eMail Marketing, Search Engine Marketing Building Blocks, Virtualizations, Managing a Virtualized Environment, The National Security Cyber Threat and Maneuvering PCI DSS Compliance.
The North San Antonio Chamber CIO Panel will begin at 11:30 a.m. The panel features Gary McKnight, chief information officer at Frost, Tom McDonnell, executive vice president, Business Banking Administration, Frost Bank, Eddie Cuellar, CIO, Methodist Healthcare Cystem, Dean Alexander, chief executive officer, Methodist Stone Oak Hospital and Boerne Medical Center, Jerome Charleston, Director of IT, Time Warner Cable, and Jon Gary Herrera, vice president of government and public affairs, Time Warner Cable.
The last sessions for Innotech start at 3:30 p.m., and the exhibit hall closes at 4:30 p.m. The Second annual Technology Connexus Association Technology Showcase and Hi-Tech Mixer starts afterwards at the San Antonio Technology Center.
For a full list of speaker information click here.
Aside from writing those fancy and very expensive industry analysts reports, I have found that analysts are......people too. And these people do blog.
So where do you find the top industry analysts who blog?
Right here: at Johnny Brentwood's Technobabble Blog
Social media strategies has become an ever-increasing important aspect of what we delivering for our clients.
Read the story from our local business publication, the San Antonio Business Journal to learn more.
In this case the article focused on client, PowerMaster.
Today at the International CES, client, Waves Audio Ltd. (booth 20126D), demonstrated new MaxxAudio technologies which are being implemented by leading Japanese CE firms to improve sound in consumer electronic products.
Manufacturers such as Sanyo, JVC, and Toshiba use Waves patented psycho-acoustic algorithms to compensate for the limitations of small, low power speaker systems in mobile phones, LCD TVs, and notebook PCs.
Each of these industry leaders relies on Waves technologies to dramatically improve the audio quality of their products and the user audio experience, providing an important competitive advantage.
To schedule interviews:
Contact: Daniel Weizmann
Email: danielw@waves.com
Tel: 1-865-909-9263
Download the press release here:
Download maxxaudio_establishes_new_audio_standards.doc
Pitching bloggers and news sites through their forms?
Make your pitches, short, to the point and provide a single link where they can find relevant information so they can make a decision to do a story and then actually write from it.
Here is an example of a pitch I made to a specific ZDNet blog.
J.D. Biersdorf of The New York Times, has a nice story today featuring the recently announced Dell Latitude XT tablet PC that uses client, N-trig's capacitive touch technology.
Read the review here.
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