Alan Weinkrantz PR Web Log

CopperGate's Richard Nesin to Participate in Panel Discussion On Triple Play Support for Home Networks at CONNECTIONS 200

Our client, CopperGate Communications, today announced that Richard Nesin, Vice President of Marketing, will be participating in a panel discussion at CONNECTIONS 2007, May 1-3, 2007 at the Santa Clara Convention Center. Nesin is also President of the HomePNA alliance, the industry organization responsible for developing, promoting, and successfully standardizing the HomePNA specifications.  Read the news release here.

If you are a journalists, analayst or blogger wanting to make an appointment with Mr. Nesin, please contact Bage Anderson at: bage at weinkrantz dot com and he will be in touch.

Free White Paper: Working with Industry Analysts

Working with industry analysts is one of the more complicated tasks of product marketing and public communications. It is also one of the most elemental requirements for refining and focusing your product and company positioning and keeping the strategic side of your business moving forward and in synch with industry trends.

I've just come back from a major trade show where we had several industry analyst briefings.  Here's a  white paper you can download which outlines working with this important public in your communications outreach.

Download working_with_industry_analysts.pdf

 

Andy Has Some Great Insights on VON

Andy Abramson has some great insights on VON, where I just came from.

Our firm was there supporting clients, Network2.tv and Surf.

Andy plays the role of blogger, VoIP insider, and PR guy.  One of my favorite exhibitors at VON was Vlip (one of Andy's clients) which I will be reviewing over at my other blog, 3Screens.net. 

Vlip lets you create your own "Vlips" and easily create quick and easy to send videos.

Photo of me en route to VON.

En Route to VON

I am headed off to VON Spring 2007 - Voice on the Net / Video on the Net.

We have two clients we are supporting - Surf Communication Solutions and Network2.tv plus seeig long time friends and just having fun at one of my favorite tradeshows of the year.

As much as VON keeps growing, it never loses its vibe:  a place where a whole lot of very interesting and passionate people combust and create new ideas and business opportunities.

If you are a member of the media, blogger or industry analyst needing press information on Surf or Network2.tv please send me an email to: alan at weinkrantz dot com.

Look for the winner's of the How Do You Watch Internet TV? contest announcement on Tuesday morning.

Network2.tv Contest Winners To Be Announced on Tuesday, March 20 at VON Spring 2007

Our client, Network2.tv, will be announcing the winners of the "How Do You Watch Internet TV?" contest on Tuesday, March 20 at VON Spring 2007 in San Jose.  Click here to see Chris Brogan's video about the contest as it came to a close today for entries.

Surf Communication Solutions Named to the 2007 Pulver 100

Kudos to our client, Surf Communication Solutions who has been named to the 2007 “Pulver 100," which is the IP Communications industry’s premier listing of privately-held growth companies that represent the future of the IP-voice and video communications ecosystem.

Surf has been named to the list due to its ability to meet the market demand for high-capacity distribution of voice and video over converged networks with its suite of multimedia processing products.

Surf develops an off-the-shelf fully converged audio/video media processing subsystem that integrates easily into media gateways and servers used by IMS equipment manufacturers and other applications in the telecommunication infrastructure field.

Read the release in its entirety here.

Tradeshow Press Rooms Are A Convient Way to Promote Your Company

Even while we use wire services like PR Newswire or BusinessWire, we still recommend the use a tradeshow press room, such as VON offers to its exhibitors.  Here is a sample of what we are doing for our client, Surf Communcation Solutions, who will be exhibiting

Going to IPTV 2007? Meet With Our Client, CopperGate...

If you are a journalist, analyst, or blogger attending IPTV 2007 and would like to meet with Rich Nesin, VP Marketing of CopperGate Communications, please send an email to: bage at weinkrantz dot com, requesting what day and time is best for you, and we'll get back to you with a meeting confirmation.

CopperGate is the leading provider of standards-based home networking chipsets for the reliable networking and distribution of multimedia entertainment content throughout the home over coaxial cables and phone lines. CopperGate products, integrated into gateways, optical network terminals and set-top boxes, are key components enabling the deployment of IPTV services by major service providers.

How to Prepare for Tradeshows and Events

If you are exhibiting at a major tradeshow, make sure you contact the tradeshow organizer 90 days in advance of the show in order to maximize your potential for media coverage before, during and after the event.

Here is an example what the CTIA Show that takes place in March offers PR firms and companies in order to support your media relations efforts.

Tradeshow organizers work hard to help their exhibitors maximize media coverage from the reporters, bloggers, and industry and financial analysts who attend these types of venues.

Make sure that before you launch a product or service or make a company announcement you do your homework in advance.

Most tradeshow organizers aggressively recruit print, online and broadcast news organizations from business, consumer, entertainment, telecommunications and IT beats.

And leading up to the show, most tradeshow organizers distributes press releases and media alerts announcing keynotes, important conference sessions, major exhibits, special events and other "official" activities surrounding the show.

With all the advance planning you do, make sure you are registered as the right media representative so you can be sure to get the pre-registered press list. 

Highly Recommended

Booth Bimbos at CES

It's always good to go to the CES Show in Las Vegas just to make sure that there are still real booth bimbos en force.  I could not tell who the pictured person show here was with, but I am sure that somehow the message of next generation technology does not quite translate here. 

And not to be outdone, these are not necessarily in the bimbo department, but here are the models from Vonage who are doing some type of 60's go-go boots theme.